Tabcorp renews OMD media buying contract for two years

Tabcorp has renewed its media buying contract with media agency OMD for a further two years .

The decision comes after AdNews reported that OMD was conducting a review of the agency but had not called a pitch. 

The announcement: 

The long-standing partnership between Tabcorp and OMD was today strengthened with the announcement of a two year contract extension to their media strategy,planning and buying arrangement.

OMD, who have worked closely with TABCORP over 11 years have evolved their business in line with Tabcorps and will continue to lead the overarching media and digital strategy across all channels for TABCORP brands TAB, Luxbet and Keno.

Source: OMD media release


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