‘Forget what our rivals might claim’: Networks squabble over top BVOD spot

January 19, 2021 9:12

TV networks Nine and Seven are at loggerheads over how to correctly report the performance of their respective broadcast video on demand (BVOD) platforms, both claiming 2020 dominance based on different data sets.

Seven has labelled Nine’s refusal to report co-viewing figures “misleading”. But Nine maintains its numbers are the fairest since co-viewing was only added to OzTAM’s video player measurement (VPM) report last September, precluding year-on-year comparisons and meaning it was not the metric agencies used to buy BVOD ad spots. TV measurement company, OzTAM, meanwhile, says it won’t play umpire.

According to the figures Nine relies upon, excluding co-viewing, 9Now had a 41.8% share of the 20.6 billion minutes watched on commercial free-to-air BVOD platforms in 2020, ahead of 7plus’ 41.3% and 10 Play’s 16.9%.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.