TAC raise awarness of new laws targeting drunk and drugged drivers in new campaign

TAC drink driving campaignThe Transport Accident Commission is raising awareness on new laws in Victoria cracking down on drunk and drug drivers with a new campaign created by Clemenger BBDO Melbourne.

The campaign focuses on the new penalties which will see those caught the first time slapped with a fine of up to $4,550 and those who have been caught before hit with fines that could go up to $40,959.

At the heart of the campaign is the tagline ‘the effects get stronger’ which aims to convey the affects of drinking and taking drugs and driving as well as the consequences of getting caught more than once.

It launches on Wednesday and is running across print, radio and online.



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