TAC brings back Naked
The Transport Accident Commission has brought in strategy specialist Naked Communications to work on an upcoming “social media focused” campaign.
The appointment is not seen as a threat to long-time incumbent Grey Melbourne, which has worked with the TAC for more than two decades.
Grey was behind the recent Christmas drug and drink driving enforcement TV campaign, and a stunt last week that saw a 60-metre long table placed at Melbourne’s Southbank to remind Victorians of the people who’ve died in road accidents this year.
