TAC brings back Naked

The Transport Accident Commission has brought in strategy specialist Naked Communications to work on an upcoming “social media focused” campaign.

The appointment is not seen as a threat to long-time incumbent Grey Melbourne, which has worked with the TAC for more than two decades.

Grey was behind the recent Christmas drug and drink driving enforcement TV campaign, and a stunt last week that saw a 60-metre long table placed at Melbourne’s Southbank to remind Victorians of the people who’ve died in road accidents this year.

Naked has worked on the TAC account before, producing the award-winning Speed Kills campaign in 2011, which saw the provincial town of Speed renamed to Speed Kills.

A TAC spokeswoman told Mumbrella: “We are currently working with Naked on another campaign that we expect to announce in the next few weeks – similar to Speedkills, it will have a strong social media focus.”

“The TAC works with a number of specialist agencies including Lifelounge, Graffiti and others to engage with the community. It’s routine for the TAC to test concepts from a range of parties in seeking new road safety initiatives, in our normal course of business,” she said.

Other agencies the government body has worked with in the past include GPY&R Melbourne, Clemenger BBDO Melbourne and the now defunct shops The Moult Agency and Pure D’Arcy.

The TAC recently parted ways with marketing chief John Thompson, who left to join media agency Mitchells to run the Victorian government business. A permanent replacement for Thompson is expected to be made early next year.


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