Dr Mumbo

Taking the guessing out of #guesswho

A major car brand has launched a teaser campaign for its new range of cars, gamifying the experience by promising to make one lucky Australian one of the first to own one if they #guesswho it is.

People have been steadily guessing for the last week or so on Twitter (although whoever is monitoring the hashtag has to wade through a lot of unrelated stuff as well to find the guesses), with many of them getting it right.

And how does Dr Mumbo know they’re right? He had a quick internet search on the hashtag, and found the campaign was being promoted on the Essendon Ford website.


The promotion on the Essendon Ford website

The promotion on the Essendon Ford website

The site even tells people who might not be able to use their powers of deduction to look at the brand name on top of the page “For clues watch the #guesswho teaser”, and helpfully put it up on the Essendon Ford YouTube channel, whilst the original teaser is posted on the Guess Who Australia channel.

While most of the people having a punt on it on Twitter had guessed Ford, a few people had punted on it being rival carmakers.

Dr Mumbo anticipates a few more correct guesses before the competition closes on Saturday.

Updated: Dr Mumbo has done 30 seconds more digging and discovered some other Ford dealers are also intent on ruining the mystery behind the new competition:

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