Taking love to the Maxus
As anyone in a long-term relationship will know, once you make a big gesture of love then your partner will expect something bigger next year. The same thing seems to apply to media agency Maxus.
Avid readers might remember last year the agency took out a series of classified ads for their clients in the Daily Telegraph telling them how fond of them they are, so this year they were bound to go one better and take a full page ad in the Australian Financial Review.
CEO Jon Chadwick told Dr Mumbo the agency wanted to show their clients how much they love them, and added it is part of a marketing strategy which ill see some romanic gifts landing on key clients’ desks throughout the morning.
