Dr Mumbo

Talking radio

Cinema may have won the votes of the delegates at Battle of the Media at Mumbrella360 last week, but Dr Mumbo learns that radio was the medium that generated the most talk across the two days.

According to analysis of social media using Radian6 and carried out by Encoder PR, radio did best, just ahead of online.

And what were #m360 hashtaggers least interested in tweeting about? TV and DM.

battle media tweets




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