Tamdhu Whisky and InStitchu celebrate Father’s Day via pop-up whisky bars
To help celebrate the upcoming Father’s Day for 2024, Tamdhu Whisky has partnered with InStitchu to host “two pop-up bars” in Melbourne and Sydney.
The announcement:
In partnership with bespoke tailor InStitchu, Tamdhu Whisky has launched two pop-up bars across Sydney and Melbourne, to deliver a unique experience for customers in time for Father’s Day.
Located at InStitchu’s flagship store in Sydney on George Street, and in Melbourne’s Lonsdale Street store, the pop-up bars offers consumers the chance to experience a complimentary whisky tasting whilst having their custom-tailored suits fitted. The three day activation also offered customers the opportunity to buy their own bottle with complimentary personalised engraving, which will be delivered free of charge in time for Father’s Day.
In an effort to ensure no dad dresses poorly this Father’s Day, Tamdhu and InStitchu worked in partnership to create an exclusive gift pack for media and influencers, including a bottle of Tamdhu 12 Year Old Single Malt Scotch, an InStitchu linen pocket square, complete with expert-styling tips to encourage fashionable yet thoughtful gift ideas for dads.
Rob O’Reilly, head of marketing at InStitchu commented: “We really pride ourselves on quality that lasts, through a combination of old-world tailoring with the latest technology, so it’s important to work alongside like-minded premium brands. This is what made the partnership with Tamdhu Whisky a perfect fit, as both InStitchu and Tamdhu respect a meticulous approach towards their craft.”
To further promote the partnership, InStitchu and Tamdhu are running a social media giveaway, offering those who enter the chance to win their very own personalised engraved bottle of Tamdhu 12 Year Old Single Malt Scotch, along with an InStitchu pocket square and a pack of custom tailored shirts just in time for Father’s Day.
With both brands sharing a tailored approach to style and spirits, the campaign ensured an engaging experience that brought luxury to the forefront of Father’s Day shopping, across both Melbourne and Sydney. The campaign was also complimented with a media relations campaign, promoting both the in store activation and Father’s Day gifting for Tamdhu 12 Year Old Single Malt Scotch, available exclusively at Dan Murphys.
Agency Credits:
Client: Pinnacle Drinks
Brand partner: InStitchu
PR & Activation: Maven PR
Source: Maven PR
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