Dancing with the Stars drops on return as Target’s Gok Wan branded show gets 335,000 viewers

Network Seven won last night’s ratings battle on the back of the two and half hour season debut of Dancing with the Stars which drew an average metro audience of 1.04m viewers.

The 2014 season return was well down on last year when the show debuted with an audience of 1.331m viewers but its sustained audience over the two and half hours from 7.30pm helped lift Seven to a 23.3 per cent audience share on its main channel.

It also helped lift Target’s branded content show Style the Nation with Gok Wan which aired immediately after the dancing contest. The one-off makeover special attracted 335,000 viewers, according to Oztam, although that figure will have been skewed by DWTS overrunning.

It was also a good night for Seven’s 7Mate which had a 5.4 per cent audience share on the back of the multichannel fast tracking the US cross over episode of Family Guy/The Simpsons which drew 219,000 viewers at 8.30pm.

On Nine renovation program The Block: Glasshouse was still the most watched show of the night with 1.184m viewers at 7.30pm, but once again Big Brother failed to deliver big numbers, drawing 617,000 viewers at 8.40pm, down from 717,000 last week.

Ten’s Family Feud was the network’s highest performing show with the simulcast of the game show on Ten, Eleven and One drawing 638,000 viewers while a new episode of NCIS drew 611,000 viewers. Jamie’s Comfort Food at 7.30pm got 418,000 viewers.

For the second night in a row Seven News beat Nine News with 1.115m to 1.04m in the 6pm slot, although fortunes reversed for the 6.30pm slot Nine News rose in audience to 1.084m while Seven fell to 1.074m.

With Seven winning the night with 23.3 per cent audience share on its main channel, Nine had 20.1 per cent, Ten had 12.5 per cent and the ABC 11.2 per cent.

Nic Christensen 

Top 15 programs 
1 THE BLOCK GLASSHOUSE Network 9 1,184,000
2 SEVEN NEWS Network 7 1,115,000
3 NINE NEWS 6:30 Network 9 1,084,000
4 SEVEN NEWS / TODAY TONIGHT Network 7 1,074,000
5 NINE NEWS Network 9 1,047,000
6 DANCING WITH THE STARS Network 7 1,040,000
7 HOME AND AWAY Network 7 962,000
8 A CURRENT AFFAIR Network 9 941,000
9 ABC NEWS Network ABC1 807,000
10 7.30 Network ABC1 677,000
11 FAMILY FEUD Network TEN 638,000
12 THE PROJECT 7PM Network TEN 628,000
14 BIG BROTHER Network 9 617,000
15 NCIS Network TEN 611,000

Audience share
Network 7 23.3%
Network 9 20.1%
Network TEN 12.5%
Network ABC1 11.2%
Network 7mate 5.4%
Network Gem 5.1%
Network 7TWO 4.8%
Network SBS ONE 3.7%
Network GO! 3.7%
Network ONE 3.0%
Network ELEVEN 2.6%
Network ABC2 2.6%
Network ABC3 0.8%
Network ABC News 24 0.8%
Network SBS 2 0.4%
Network NITV 0.1%

Total audience share
Network 7 TTL 33.5%
Network 9 TTL 28.9%
Network TEN TTL 18.1%
Network ABC TTL 15.4%
Network SBS TTL 4.2%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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