Taronga turns to the man behind Toilet Duck to create its new platypus logo

toiletduck-singletarongaSydney-based Hulsboch Strategy & Design has created a new identity for Sydney’s Taronga Zoo – after impressing the organisation’s boss with the job it did on Toilet Duck

The new logo – created by agency principal Hans Hulsbosch, features a more modern version of the zoo’s existing platypus image, and ties in with a wider repositioning of the tourist destination as Taronga Conservation Society Australia.

TCSA chief executive Guy Cooper, previously CEO of SC Johnson, said: “Our research showed that Taronga is a world famous trademark that attracts tourists, governments and researchers to us, while the use of the word conservation identifies the very important research we are doing in relation to breeding, wildlife health and the preservation of species, like the Tasmanian Devil.”

He added: “After we settled on a new name, I approached Hans, whose agency had helped me design the now famous Toilet Duck brand at S.C.Johnson.”

Mr Hulsbosch said: “The new logo’s circle symbolises the living planet. The top half represents the land and sky, the bottom half is water. The platypus is diving from land into the water.

“I reviewed a vast range of options and identities used by wildlife organisations around the world and concluded that the platypus is so uniquely Australian and beautiful that it should be retained and modernised as the unifying symbol of what has progressively become one of the country’s most important treasures.”

Hulsboch was also behind the rebranding of Woolworths, which rolled out earlier this year.


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