Taronga turns to the man behind Toilet Duck to create its new platypus logo

Tim Burrowes

February 11, 2009 2:07

Sydney-based Hulsboch Strategy & Design has created a new identity for Sydney’s Taronga Zoo – after impressing the organisation’s boss with the job it did on Toilet Duck

The new logo – created by agency principal Hans Hulsbosch, features a more modern version of the zoo’s existing platypus image, and ties in with a wider repositioning of the tourist destination as Taronga Conservation Society Australia.

TCSA chief executive Guy Cooper, previously CEO of SC Johnson, said: “Our research showed that Taronga is a world famous trademark that attracts tourists, governments and researchers to us, while the use of the word conservation identifies the very important research we are doing in relation to breeding, wildlife health and the preservation of species, like the Tasmanian Devil.”

He added: “After we settled on a new name, I approached Hans, whose agency had helped me design the now famous Toilet Duck brand at S.C.Johnson.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.