Tasmania launches campaign to attract Sydneysiders to the Apple Isle

January 10, 2018 8:50

The Tasmanian government has launched a campaign to attract Sydney dwellers to the island’s cheaper and less stressed lifestyle.

Featuring local actor Mick Davis, the You In A Year campaign features an online survey for stressed mainlanders to discover the part of the Tasmania that matches their lifestyle and employment ambitions.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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