Tassie government department wipes out car registrations

label TasmaniaTasmanian government agency Department of Infrastructure, Energy and Resources has created a campaign to communicate changes to its car registration system.

The campaign features the same visual concept across direct mail, print and online. 

Registration labels for light vehicles are being phased out and in September will be replaced by Automatic Number Plate Recognition (ANPR) for vehicle checks by police.

This technological advance will make car registration labels obsolete.


  • Client Department of Infrastructure, Energy & Resources
  • Agency AT+M Launceston
  • Creative director Jonathan Cant
  • Writer Jonathan Cant
  • Art director Eddie Mallinson
  • Account manager Shaun Cooper


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