Taylor-mania has officially taken over Australia
Ahead of Taylor Swift’s arrival down under later this month for her Eras tour, new data from eBay shows merch and accessories inspired by the singer are sweeping the nation. Meanwhile, vodka brand Smirnoff has entered a new era of its own – launching a ready-to-drink flavour inspired by the pop-star.
The limited-edition Smirnoff Ice Lavender Lemonade has been designed to mimic the energy and fun that festivals and concerts evoke for music lovers – as the brand argues it has built a reputation as punters go-to drink of choice.
