TBWA appoints Kimberlee Wells as Australian CEO

September 11, 2025 10:32

Kimberlee Wells

TBWA has named Kimberlee Wells as its new CEO of Australia, taking on the top job following Paul Bradbury’s exit earlier this year.

Wells has been with TBWA for close to 15 years, the past ten as CEO of the Melbourne output. During this time, she has built strong client relationships, winning major creative accounts including the Australian Defence Force, NAB, and Kraft Heinz.

She was also CEO of TBWA Adelaide, though the agency’s operational status remains unclear, as reported by Mumbrella last year. A release confirmed Wells’ leadership now spans both Sydney and Melbourne, with no reference to Adelaide. Mumbrella has contacted TBWA for an update on its South Australian operations.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.