TBWA releases first work for CUB’s Great Northern Brewing Co

TBWA has been appointed to the creative roster for Carlton United Breweries, launching its first work for Great Northern Brewing Co.

In the three-minute launch film, ballet dancer Daniel Gaudiello, and his father, Luigi, tell the story of Daniel’s return to Queensland after his father was diagnosed with cancer. Daniel describes taking his father out on fishing trips in that time and how it helped him on his journey to recovery.

The campaign is accompanied by an online tool which enables people to search for camp sites around Australia and create invitations to go camping, encouraging people to reconnect with their fathers over Father’s Day.

Antonia Ciorciari, associate director of Great Northern Brewing Co, said in a statement: “Great Northern has long represented the very best of the Great Outdoors. It has a transformative power over us; we love that this campaign not only brings to life this magic but helps people create their own.”

The campaign will include an online tool that enables users to send invitations to go camping to their fathers

Andy DiLallo, chief creative officer at TBWA Sydney, said: “Great Northern understands the memories we make in the great outdoors are something to cherish. We set out to not only inspire people to get outdoors with Dad this Father’s Day, but to actually facilitate outdoor experiences by providing sons and daughters with the utility to make it easy.”

Paul Bradbury, TBWA CEO, added: “We consider ourselves very fortunate to have the opportunity to contribute to the Great Northern story. We would like to thank the CUB Marketing Team for being brilliant partners in creating this campaign.”

The launch film will air in cinemas across Australia in the lead up to Father’s Day. The campaign will also be executed across digital and social channels.

CUB’s creative roster also includes Clemenger BBDO Melbourne, Special Group and in-house agency Draftline.


Client: CUB
Creative: TBWA Sydney
Activation : Integer
Production: //Thirteen & Co – Patrick Fileti
Post Production: BOLT
Music: Level Two & Daniel McCormick
Sound Design: BOLT
Photography: Andrew Watson
Media: DraftLine, PHD


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.