TBWA Sydney promotes Nitsa Lotus and Tanya Vragalis to new roles

TBWA Sydney has promoted Nitsa Lotus to the newly created role of chief growth officer from her role as managing director.

Replacing Lotus is Tanya Vragalis, who is being promoted from her role as general manager, which she was promoted to in September last year.

L to R: Tanya Vragalis and Nitsa Lotus

In Lotus’ new role, she will focus on leading growth initiatives and innovation across the TBWA Group in Sydney. Lotus recently celebrated 15 years at the agency, and was appointed managing director of TBWA Sydney in 2017.

In Vragalis’ new position, she will continue to lead clients Optus and Carlton United Breweries.

TBWA Australia and New Zealand CEO, Paul Bradbury, said: “Growth and momentum provide exciting new opportunities for our people. Nitsa and Tanya thoroughly deserve these promotions. I would also like to congratulate Nitsa on her tenure at TBWA, quite an achievement in an industry of so much change.”

Lotus commented: “It’s been a privilege to be part of this agency’s story for the last 15 years. I’m excited about the next chapter and am looking forward to helping drive growth and innovation across the group.”

Vragalis added: “I feel incredibly honoured to take this next step and lead a team of passionate and creative collaborators at TBWA\Sydney. I look forward to continuing to inspire our people and partnering with our clients to disrupt in this ‘new normal’ with different, elevated creative ideas.”

Recent new business wins across the group include Optus Business, My Muscle Chef, Gatorade Asia Pacific, Phillips, Ferrero and McVities.

In terms of recent staff changes within the broader TBWA Group, TBWA Media Arts Lab named Kenny Blumenschein as executive creative director for the APAC region last month. In the same month, Australian creative Ben Williams joined TBWA Worldwide as global chief creative experience officer.


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