TBWA’s Harley Augustine lands at Nation

July 3, 2025 1:50

Independent creative agency Nation has nabbed TBWA Brand Labs’ head, Harley Augustine, as its new brand and strategy director.

Augustine had been with TBWA for nearly eight years, half of that spent leading the specialist brand consultancy. He has worked with brands across a number of categories, including corporate, FMCG, and retail.

He has led local and international brand and creative strategy for 20 years, with other experience at Futurebrand and Elmwood.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.