‘Team YouTube’ winners JWT’s Dobbie and Crispin Porter’s Wolak to compete at Cannes
The Cannes Lions International Advertising Festival and YouTube have awarded JWT Manchester’s Andrew Dobbie and Crispin Porter + Bogusky Colorado’s Rachel Wolak as the winners of the viral ad competition to promote WaterAid.
The duo will compete as ‘Team YouTube’ at this year’s Young Lions Film competition in Cannes.
WaterAid, which works to bring safe water and sanitation to the world’s poorest communities, is the 2010 competition’s charity partner.
It unveiled a brief on May 14 for young creatives across the world to create a short ad of up to one minute and upload it onto YouTube to promote its “Don’t Let it Drop” campaign.
The ads aimed to get viewers to sign WaterAid’s petition demanding that world leaders do not let water and sanitation drop from the international agenda when they meet to review the progress of the Millennium Development Goals in September.
Creatives were given 48 hours to submit their ad and then had a further two weeks to make their YouTube ad go viral and obtain as many votes as possible.
The competition received 530 entries and over 75,600 votes in two weeks. A panel of worldwide creative leaders assessed the quality of the ads over the last week and selected Dobbie and Wolak as the winners based on the overall creative execution of the brief and the videos’ public votes.
The two will now will now compete in the Young Lions Film competition as ‘Team YouTube’, receiving an all expenses paid trip to Cannes to attend the International Advertising Festival and join 39 other teams from around the world.
Launched in 2006, the Young Lions Film competition is part of the week-long Cannes festival which sees teams of two people from 39 countries aged 28 or under given just 48 hours to shoot a one minute commercial on behalf of a charity or not-for-profit organisation.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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