F.Y.I.

Tech consultancy Restive announces fresh rebrand

Tech consultancy company Restive has undertaken a successful rebrand.

The announcement:

Technology consultancy to future-focussed companies, Restive, has today announced its rebrand. The new brand positions the business for its next growth phase, following 170% year-on-year growth since it launched in 2018.

Restive has evolved from a digital strategy consultancy to an ecosystem of more than 400 tech experts since its launch, today offering strategy, delivery and team augmentation services to some of Australia’s leading companies. Clients include Sportsbet, Coles, Viva Energy, JB Hi-Fi, Liberty Finance and CarSales, among others.

Restive partnered with story and brand consultants, Light Creative, to deliver the rebrand, which spanned workshops, interviews, competitor analysis and market mapping. The team combined this research with the results Restive had delivered for clients and its future growth plans to deliver the new brand, tone of voice, colour palette, and logo.

Restive founder and managing director Stuart Oliver commented: “We’ve achieved 170% year-on-year growth since our launch in 2018 by partnering with future-focussed clients to solve their complex tech problems with simple, innovative strategies that increase their revenue. In that time we’ve evolved from an advisory-only business to a nimble consulting partner spanning tech strategy, project delivery and team augmentation services.

“Our rebrand reflects this evolution and touches every aspect of our brand – our positioning and how we communicate, as well as our look. Our 400-plus tech experts are our strength and every Restive consultant is a master of their craft, so our brand communicates this point of difference while giving us the flexibility to continue to grow.”

Restive offers clients services across five core capabilities: data and AI, customer research and experience design, cybersecurity, digital strategy, and tech modernisation and cloud.

On the rebrand, Light Creative CEO and creative partner Nick Parker said: “It quickly became clear that Restive’s point of difference is the value and diversity of its people, so we chose to harness this and tap into the brand’s core values of trust, leadership and accountability. Restive now has a new brand with a unique personality combined with the freedom to flex as the business continues to grow.

“We created a simple, structured geometric moniker to symbolise the interconnected ecosystem of tech experts at Restive, along with the reliability of the company as a whole. The result is a clean, modern and human-centric brand that’s identifiably Restive.”

The rebrand is effective immediately across all platforms.

Source: pilotPR

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