Technicolor launches new 3D projection system

Technicolor has reached its first agreement with an exhibitor to install its new 3D system for 35mm projectors.

Their technology will enable cinemas to offer 3D screenings without the need of a digital projection system, using a new lens that splits the left and right eye images as the film runs through the projector, delivering a 3D image onto a silver screen. It works with polarised glasses.

This solution will cost about U$4,000-6,000 to outfit a cinema with a silver screen, plus rental costs for the lens estimated at a maximum U$12,000.

New York City-based Bow Tie Cinemas will be the first to install the Technicolor 3D system on 25 of its 150 screens, which will be ready on time to project the Dreamworks film How to Train Your Dragon on March 26.

Technicolor 3D will initially be available in the US, Canada, Mexico, Japan and a number of European countries. Encore contacted Technicolor Australia, but they were unable to confirm if this technology will be available here.


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