Techno beats from Steggles promote the health benefits of turkey to gym junkies
Steggles is targeting exercise fiends with some amped up workout tracks that communicate the high protein properties of turkey meat.
In partnership with Spotify, the four 60 second tracks will be served to listeners during the top workout playlists on the streaming service.
The tracks are each done in a different musical genre: techno, pop, rock and R&B, and will also be served during playlists of each respective genre.
Thank you for solving the puzzle for me!
I was on a 12km run yesterday and heard these come through Spotify twice. While I did pick up on the Turkey reference, the brand was completely undecipherable.
#toocleverfortheirowngood
This would not encourage me to eat Turkey.
One of those “wish I thought of this” ideas.
Great idea, terrible execution.
Sounds like a whacky approach to a well-worn strategy.