Technology and media platform Tapit Media enters voluntary administration

June 28, 2017 10:51

Australian technology and media company Tapit Media, which aimed to complete the connection between digital content providers, brands and consumers through their mobile devices, has been placed into voluntary administration.

Administrators are seeking a buyer for some or all of the assets of the business or a saviour to recapitalise.

Tapit was launched in 2011 offering NFC, beacon and QR marketing campaign tag management and Airmarket, a location-based software program allowing advertising to push messages to nearby devices.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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