Technology and media platform Tapit Media enters voluntary administration

Australian technology and media company Tapit Media, which aimed to complete the connection between digital content providers, brands and consumers through their mobile devices, has been placed into voluntary administration.

Administrators are seeking a buyer for some or all of the assets of the business or a saviour to recapitalise.

Tapit was launched in 2011 offering NFC, beacon and QR marketing campaign tag management and Airmarket, a location-based software program allowing advertising to push messages to nearby devices.

Founded by Jamie Conygnham and Andrew Davis, Tapit aimed to allow brands to connect content to consumers without them having to download apps or enter URLs into browsers.

Davis was a former account director at UM in Sydney before being named digital director of Initiative while Conygnham was CEO and co-founder of mobile gaming company Dojo.

Tapit clients have included Google, Microsoft, Telstra, Vodafone, Coca-Cola, Nike, Johnson & Johnson, Samsung and Sony.

Most recently in Australia Tapit partnered with News Corp which launched its News in Colour on October using Tapit technology to push News content through to mobiles.

The campaign came in the wake of NewsLifeMedia striking an alliance with Tapit in 2014 to use NFC to offer enhanced advertising to marketers.

After its launch in 2011, Tapit expanded with offices in Tokyo, Dubai and Shanghai before Davis relocated to the US to open an office in New York in late 2014.

It is also understood the company looked at the possibility of an IPO before abandoning the idea.

However, the company’s website only highlights Toronto New York and Sydney as its current offices, while the phone line to the Sydney office has been disconnected.

Administrators McGrath Nicol close expressions of interest in the assets on the business on June 29. It is understood the business remains a going concern and continues to work with a number of clients.


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