Ted Horton to launch new tech consultancy alongside former Big Red CEO, Bridget Cleary

Bridget Cleary is partnering with Big Red founder Ted Horton, four years after departing as the agency’s CEO, to launch a new “growth and performance” tech consultancy, Mumbrella can reveal.

Cleary initially joined Big Red as managing partner in 2013, and was eventually elevated to CEO in 2016. She left the agency in 2019, later joining The Works and RXP as managing partner.

Cleary is back working with Big Red

The new business BRX, while still in its beta stage, will leverage the original ethos of Horton’s Big Red: ‘Better, Smarter, Faster’.

“Ted Horton and I have always remained good friends and last year he asked me to come and launch a new venture for him and we settled on BRX,” Cleary told Mumbrella.

“The premise of this business is that it is true to the DNA of Big Red: a dedicated focus to clients’ commercial success by working Better, Faster, and Smarter.”

“But BRX will better compete with the likes of Deloitte Digital and Accenture Song with extended capabilities that unlock the promise of technology and data enablement for all aspects of the CMO / chief customer officer’s challenges.

“My time out in technology and management consulting over the last few years has expanded my skillset and I’m excited to apply that in this new venture.”


An initial focus of BRX is Artificial Intelligence services, which it is currently working on with some existing Big Red clients, as well as some new clients.

It will look to leverage through technology and data across the entire customer lifecycle, complementing and extending Big Red’s more traditional advertising services, Mumbrella understands.

While the company is in its beta stage, Cleary told Mumbrella the growth of the team will be based on demand.

Last year, Big Red went through a transitional period after its biggest client, Coles shifted to a bespoke agency model with Omnicom. Big Red subsequently took on AGL as a client, launching a new brand platform last week.


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