Fan-empowered sports sponsorship platform MyFavorito has announced that telco brand Mate will become the largest sports sponsor in Australia.
MyFavorito is rolling out across Australia, and is aiming to flip the traditional sponsorship model on its head by putting power in the hands of the fans.
Through redeemable videos, fans watch content on MyFavorito and as a result, the platform sends $0.50 to a club of their choice from Mate, which pays when a video is watched.
Mate is also running a promotion for fans to bundle an internet and mobile plan to save, with the added bonus of sending $15 to a club of their choice.
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The partnership came after Mate recognised MyFavorito as a risk-free opportunity to drive visits, sales, customer growth and loyalty.
Mate general manager, Mark Fazio, said: “We want all Australian sports fans to support a mate that supports your club on MyFavorito. We are empowering fans to make money for the clubs they love by doing what they do every day, which is paying for an internet and mobile service.”
“Mate ran sponsor incentive schemes for football club members previously but MyFavorito delivers commercial innovation at scale.
“It’s a radically different approach to sponsorship: zero upfront investment and Mate supports all grassroots sports clubs in a fully transactional way.
“MyFavorito is simple to execute and efficient as the platform manages all financial processes. Plus, we can integrate with existing systems”.
As a result, Mate is now a fan-empowered sponsor of 30,000 sports clubs, and is also the first brand to roll out nationally on the platform. Redeemable videos feature Aussie sports stars including Matildas captain Sam Kerr.
MyFavorito managing partner, Mark Hinshelwood, said: “More than just helping sports clubs make more money, we’re changing the game for millions of fans, brands and clubs.
“MyFavorito is the fan empowered sponsorship platform that generates infinite revenue so everyone wins.”
Hinshelwood said it is great to have Mate on board as an “early mover”, and MyFavorito will help the brand “unlock an emotional driver of customer behaviour”.
“We love having Sam Kerr appear in Mate promotions on MyFavorito, what a great ambassador to introduce Australia to fan empowered sponsorship. Fans can now make money for their favourite sports clubs through everyday behaviours – attention and spending”.
He went on to say that MyFavorito is aiming to pay sports clubs $1.6 billion each year by the end of 2026, “That’s just 10% of what Australian businesses paid for Facebook and Google ads in 2019.
“We are ready for national scale and have over 30,000 sports clubs listed on the platform – these clubs are in a position to start making money and are available for selection by any fan or customer around Australia.”
Futurebrand is the global branding partner for MyFavorito.