Dr Mumbo

Phoning it in for Australia Day

If there’s one thing worse for a journalist than having to do a street vox pop of random members of the public, it’s interviewing a celebrity about your newspaper’s own promotion.

It’s probably not much fun if you’re the celebrity either.

Which may just explain this spectacularly lacklustre (and unbylined) effort in The Daily Telegraph today featuring Sunrise weather presenter Edwina Bartholomew talking about the paper’s free Australia Day bucket hat.

Dr Mumbo gets the impression that neither party had much fun creating this particular piece of journalism.

telegraph bucket hat ediwina bartholomew

Still, considering how horrible the Tele was to members of the Sunrise team over the last couple of years, it’s amazing they’re talking to them at all.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.