Telstra expands Twitter presence
Telstra is expanding its presence on Twitter after the telco managed to recover its profile from a cybersquatter.
The company’s social media team has been running a Twitter profile for its internet BigPond service for some time, answering queries, promoting offers and interceding on behalf of unhappy customers who tweet about it.
The same service has now been launched for Telstra itself.
Writing on Telstra’s Now We Are Talking blog, social media senior adviser Mike Hickinbotham said: “This new account supports mobiles, fixed line phones, Foxtel from Telstra (TV and mobile) and covers a range of enquiries relating to your bill, your account, or consumer product purchases and advice. From a personal perspective, it’s very encouraging to see how we are building our internal social media capabilities through getting more people involved and enabling them to gain more experience. This is also impacting our corporate culture in that we are gradually make the shift from ‘OMG – we’re in social media!’ to ‘social media is just one of the many ways we are connecting with our customers’.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Pretty interesting to see Telco companies jump on the Twitter bandwagon.
Just noticed that virgin mobile did the same thing. Their account focuses on special offers and members benefit though @memberslounge
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Hmmm….wonder when Vodafone will get onto Twitter. With the outage recently (again) in Newcastle. Lots of tweets about their service. Not so happy customers.
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slow news day tim?
Vodafone Australia have been on Twitter for a while now but seem to be using it more as a broadcast channel, less for customer service: (http://twitter.com/VodafoneNews_AU).
The (currently inactive) Vodafone + Hutchison 3 Aussie Twitter account (found at http://twitter.com/vodafon3) might potentially suggest they are moving into this space soon.
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What ever happened to Telstras huge ‘second life’ presence?
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Love the fact that Telstra are putting their toes in the water and doing it carefully and not coming across as corporate predators. Their publishing of their annual results was a sensational demonstration of using social media – wish i’d thought of it first. Go Amanda Jonston Pell and team Telstra!
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