Telstra follows up Jimmy Barnes ad with one featuring Magda Szubanski

Telstra has rolled out the second spot in its “we want to be famous for it” campaign which uses celebrities posing as Telstra workers to promote various aspects of the brand.

Featuring actress Magda Szubanski the new commercial, created by DDB Sydney, promotes the brand’s customer service and the new personal service commitment which  aims to make it easier for customers to get back in touch with the same person on the customer service team.

The spot sees Szubanski posing as a customer service employee before handing over her headset to a Telstra employee who uses the campaign’s tagline “we want to be famous for it”.

Complemented with outdoor, the spot follows on from an ad featuring Jimmy Barnes which launched earlier this month.

Telstra director segment marketing Andy Bateman said when the Jimmy Barnes execution launched: “The three campaigns that follow in this series will each have a slightly different focus, but again will feature famous Australians working alongside and being helped by our real staff in different Telstra workplaces, for example on our network tower sites and in our contact centres.”


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