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Telstra introduces 4GX with slow motion ad using Queen soundtrack

Telstra is introducing its new 4GX network with a campaign highlighting what a slower network versus a faster one can feel like with a slow motion inspired stunt set to the soundtrack of Queen’s Don’t Stop Me Now.

The spot, created by DDB Sydney, sees a man out for his morning jog stumbling upon a world where everything is going in slow motion from slow swing sets to skateboarders skating so slowly they are almost stopped and a juggler defying gravity.

According to Telstra, the jogger wasn’t in on the stunt when the ad started filming.

Set to the track ‘Don’t Stop Me Now’ by Queen, the ad aims to highlight the new network’s speed, which according to Telstra is up to two times as fast as its regular 4G network.

Telstra’s director segment marketing Andy Bateman said: “Telstra 4GX has set a new benchmark for mobile internet speeds in Australia, and the unsuspecting jogger’s delight is a great metaphor for how we want our customers to feel when they go faster on Telstra 4GX.

“With speeds up to twice as fast as those on Telstra’s regular 4G our customers can connect with and enjoy more of what they love be it video, social media or the internet –with less buffering when they use selected 4GX devices in 4GX areas. Just like our jogger they will experience the thrill of what faster feels like compared to the pace of the rest of the world. It’s another way of demonstrating that we care.”

The campaign is running across TV and in cinemas and is complemented with pre-rolls online. It also spans across social media, digital outdoors, digital online banners, mobile advertising and digital point of sale.

Creative agency credits:

  • Creative Agency – DDB, Sydney
  • Executive Creative Director – Toby Tablot
  • Creative Director – Simon Veksner
  • Managing Partner: Adam Donnelley
  • Group Account Director – Ben Wood
  • Senior Account Manager – Renee Phillips

TV Credits:

  • TV Producer: Claire Seffrin
  • Production Company: Will O’Rouke
  • Director:  Glue Society
  • Producer: Alex Kember
  • Choreogrpher: Leah Howard
  • DOP: Geoffery Simpson
  • Editor: The Editors

 

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