Telstra launches 55 day countdown to Christmas
Telstra is the first major brand to kick off a Christmas marketing campaign, launching a 55 day countdown to the holiday.
The telco is running a Facebook and online 55 Days Of Christmas campaign featuring a different offer for consumers every day. It is backed by TV advertising.
The promotion – featuring a 55-door daily advent calendar – is being run by Ogilvy. Today’s gift is The Christmas Leftovers Cookbook, a PDF recipe guide on what to do with leftover Christmas food. The two recipes provided consist of instructions on how to make a turkey sandwich and a suggestion on how to present leftover Christmas pudding.
The TV ads, which have already been launched on Telstra’s YouTube channel feature a comedy duo who can’t find their T-Box remote control under all their popcorn, and a second pair who only have one handset to go with their T-Hub.
November 3 update: Tonight sees high definition projections use Customs House in Sydney, Federation Square in Melbourne and Town Hall in Brisbane as backdrops to a six minute showcase of Telstra’s Christmas product line-up. The projection is being organised by Red Bean Republic.
Credits:
- Agency: Ogilvy – Ads & online – Executive Creative Director, Chris Ford
- Media: OMD – Business Director, Aaron Quirk
- Projections: Red Bean Republic – Red Bean Republic Creative Director, Julie Frikken
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a pdf of how to make a turkey sandwich? 55 days before you even get leftovers? Genius. I look forward to the pdf of Christmas carol lyrics. And the chance to be one of 3 lucky winners of a pay as you go sim card. And what’s a sea of popcorn got to do with anything?
I’d understand if the message was ‘hundreds of free films’
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Huh? Is this a joke or for real!
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I think it’s for real. Oh dear….
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oh dear
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Yeah but it’s social and thus cool, so turn your brains off
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Its different for Telstra. I like it.
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The TV ads don’t even talk to the online advent calendar. Its like two separate campaigns conjoined by a tagline.
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Nice execution on the idea… well done whoever did that. Telstra…meh… graphics… yeah.
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Well…. you gotta give the media agency kudos for making a dud client look half cool
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It’s festive finger puppets today, “not a fan”, feel free to put one on each middle finger and thrust them in an upwards motion at your monitor.
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& here I thought Telstra had a somewhat stringent sign-off process 😛
Check out “today’s gift”.
Oops, someone forgot something
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#11, what am I missing? I’m staring at today’s gift and I can’t see what’s been forgotten?
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Could be my browser – made a rash generalisation that everyone can see what I’m seeing. But for me, all that displays on today’s gift is “”
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All that displays is “INSERT COPY”
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Oh dear…. INSERT COPY….
But as per steamfrog’s comment – nice creative.
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Show me where it says “INSERT….. “. If you are going to make things up at least be creative about it! For everyone else, try upgrading your version of Flash.
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TO BLOODY SOON…..
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