Telstra brand guru Collis: We’ve a long way to go but we’ll become Australia’s best advertiser

The man who is responsible for Telstra’s creative advertising output has conceded that the brand has “a long way to go”, but pledged to become the best advertiser in Australia.

Speaking at Mumbrella’s latest Question Time in Sydney, Telstra’s director of creativity, brand and strategy Mark Collis, who joined the company six months ago, was asked what work he was proud of.

He said: “None in particular. I think we’ve got a long way to go as an advertiser.”   

But he added: “I’m going to make it the best client in the country – that’s my ambition.”

Shortly after Collis was appointed, Telstra’s marketing department saw a series of high level changes in the marketing team. They included the departure of executive director of brand and marketing communications Amanda Johnston-Pell and director of brands, advertising and digital Chantal Walker.

Collis is a former creative director with experience at agencies including Leo Burnett, George Patterson and Ogilvy Japan.

  • Further excerpts from Mumbrella’s latest Sydney and Melbourne Question Times will be appearing over the coming days.

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