Telstra sells out of Adstream

Tim Burrowes

August 1, 2011 10:03

Telstra has sold its majority stake in ad delivery service Adstream’s Australian and New Zealand operations in a deal with fellow shareholder Paul Ramsay Holdings.

The sale to Adstream Holdings, mainly owned by Paul Ramsay Holdings, follows five years of Telstra being the majority local owner in the company which helps all of Australia’s ad agencies deliver material to media owners. It now puts Adstream under common ownership with the rest of its international operation which runs across 26 offices globally.

Last year Adstream Australia distributed more than 400,000 print campaigns and 300,000 TV campaigns.

Prior to the deal, Adstream was part of Telstra’s subsidiary Sensis.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.