Harpic says sorry for male toilet habits

Reckitt Benckiser brand Harpic has apologised on behalf Australian men for their bad aim, failing to flush, using excessive amounts of toilet paper and for producing awful smells in an ad created by Euro RSCG Sydney.

Euro’s creative department has undergone a major restructure of late, with ECD Steve Coll bringing in five new faces, and letting two go, in May.

Euro’s sibling PR agency The Red Agency is currently behind an effort to sponsor the White House for Reckitt brand Vanish NapiSan.


  • Agency: Euro RSCG Sydney
  • Client: Reckitt Benckiser
  • Product: Harpic
  • ECD: Steve Coll
  • Art Director: Dave Ladd
  • Copywriter: Chris Johnson
  • Head of TV: Monique Pardavi
  • GAD: Holly Ripper
  • Production Co: Finch
  • Director: Sean Kruck
  • Producer: Emma Thompson
  • Music Composition: Sonar

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