Telstra taps into ‘triple screening’ trend with launch of new packages
Telstra has launched new bundles catering to the “triple screening” trend of Australian families .
The announcement:
Telstra’s has launched new Entertainer Supreme Bundles today with an unprecedented number of ways for customers to access premium content aimed at satisfying Australian families’ thirst for entertainment in the home across multiple devices.
The Entertainer Supreme Bundles include premium Foxtel channels, a world-class Wi-Fi modem for new home broadband customers for up to three times faster home Wi-Fi than the previous model when using AC compatible devices.
All Entertainer Supreme Bundles include an IQHD set top box providing customers the ability to pause and rewind live TV and record multiple programs simultaneously.
Stuart Bird, Director Fixed Broadband and Bundles said the Entertainer Supreme Bundle catered to the trend of Australian families “triple-screening” their entertainment in the home.
“Our research has shown that families are increasingly triple-screening: they are consuming content not just on television but increasingly on tablets, smartphones and laptops, often at the same time*, Mr Bird said.
“Our new Entertainer Supreme Bundles provide Aussie families with the ultimate entertainment package to enjoy on multiple devices throughout the home and on-the-go, at great prices.
“We’re making premium entertainment affordable for Australian families who might have previously thought it’s out of their price range.
“The combination of premium Foxtel content, superfast broadband and the reliability of Telstra’s fixed and mobile network ensures our customers will get more out of their home entertainment across multiple devices.”
Telstra’s new Entertainer Supreme Bundles also include access to Foxtel GO – for on-the-go streaming of selected Foxtel channels on compatible smartphones, tablets and laptop devices (data charges apply).
Stuart said the consumption of content in the home was increasing at a rapid rate.
“We’ve found that 56% of connected smartphone users will multitask while enjoying entertainment, such such as researching an actor on a smartphone while watching a movie on television.*
“That’s why the Entertainer Supreme Bundles represent such value – they deliver premium content to multiple devices for affordable prices.”
All Entertainer Supreme Bundles include:
40+ premium Foxtel from Telstra channels
IQHD set top box – featuring the ability to record and rewind live TV, as well as Look-Back
Fast and reliable broadband on Telstra’s fixed line networkPlus new home broadband customers will also enjoy the superfast Telstra Gateway Max™ Wi-Fi modem, offering the best in-home Wi-Fi speed and coverage that Telstra has to offer. The new gateway will also be compatible with the Telstra Wi-Fi network so customers will be able to join the Telstra Wi-Fi community when it launches in 2015.
Source: Telstra press release
