Telstra uses couple’s emotional engagement to show the importance of coverage in latest campaign
Telstra has launched the latest instalment of its ‘You don’t need the best network… until you do’ campaign.
The ad shows a man sitting in a car with his partner, deciding it’s time to call his parents. Using his partner’s phone, as his doesn’t have sufficient mobile coverage, he reveals that he is now engaged.
The ‘Time for a chat’ campaign focuses on the critical moments in peoples’ lives in which they need to contact their friends and family.
Telstra chief marketing and brand executive, Jeremy Nicholas, said he loves the emotion in the ad.
“Telstra’s network plays a crucial part of the fabric of Australian society, connecting millions of people every day to what matters most to them. We loved the emotion in this spot, from the first moment we saw the script.”
The campaign was created by Telstra’s long-standing creative partner The Monkeys.
The Monkeys creative director, Stuart Alexander, said: “Everybody would have a similar story to one of these spots. Whether it’s sharing big news, changing plans in a hurry or quickly looking up something important, it’s nice to know that Australia’s best network is there for you when you need it.”
The campaign will run across television, cinema and during the upcoming AFL and NRL grand finals.
Credits
Client: Telstra
Chief Marketing & Brand Executive: Jeremy Nicholas
Network Marketing Principal: Sam Sherriff
Marketing Specialist: Danielle Davies
Creative Agency: The Monkeys Sydney
Group CCO & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Directors: Stuart Alexander, Daniel Fryer & Ben Sampson
Creative Team: Pierce Thomson, Maria Torres, Chloe Banicevic & Archana Murugaser
Business Strategy Director: Hugh Munro
Business Director: Toby Hussey
Account Director: Jennifer Johnson
Senior Account Manager: Jack Stone
Head of Production: Penny Brown
Senior Producer: Christina Wilmot
Production Company: FINCH
Director: Brian Aldrich
MD/EP: Corey Esse
EP: Karen Bryson
Producer: Cath Anderson
DOP: Daniel Ardilley
Editor: Dan Lee
Editorial: Arc
Grade: Ben Egleton
Flame: Drew Downes
Post Production: Atticus
Casting: Stevie Ray at McGregor Casting
Sound: Song Zu
You know the first thing I did when I saw this ad? Cancelled every Telstra account I had. You’d think with Gillettes failed virtue signalling ad campaign that lost them billions, Telstra would be weary of going down that path. I’ve had it with multi-national conglomerates telling me what I should be accepting of. Same-sex relationships are not one of them.
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