Telstra uses couple’s emotional engagement to show the importance of coverage in latest campaign
Telstra has launched the latest instalment of its ‘You don’t need the best network… until you do’ campaign.
The ad shows a man sitting in a car with his partner, deciding it’s time to call his parents. Using his partner’s phone, as his doesn’t have sufficient mobile coverage, he reveals that he is now engaged.
The ‘Time for a chat’ campaign focuses on the critical moments in peoples’ lives in which they need to contact their friends and family.
You know the first thing I did when I saw this ad? Cancelled every Telstra account I had. You’d think with Gillettes failed virtue signalling ad campaign that lost them billions, Telstra would be weary of going down that path. I’ve had it with multi-national conglomerates telling me what I should be accepting of. Same-sex relationships are not one of them.