Telstra’s Kristen Boschma to head Haystac’s new social media unit
PR agency Haystac has launched a digital offering to be headed by Telstra’s social media supremo Kristen Boschma.
Boschma, head of online communications and social media at Telstra, will lead Haystac’s newly formed specialist digital and social media unit.
Haystac is part of Aegis Media following the purchase of the Mitchell Communication Group. Haystac has also announced the opening of an office in Brisbane alongside its established operations in Melbourne, Sydney, Auckland and Singapore.
And Tabitha Fairbairn has been named GM of the Sydney office.
Haystac MD Anton Staindl said: “Having established a unique position in the marketplace with our dedicated team of journalists to form the Haystac National Media Unit, we’ve been keen for some time to replicate that model in the digital space but had struggled to find the right person.”
“To have secured Kristen Boschma to take up this position is a coup for our business.”
Boschma starts on August 1. She said: “To have an opportunity to lead the social and digital media service for Haystac’s clients is very exciting.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Big news! Congratulations Haystac and Kristen. I have had the pleasure of seeing/hearing Kristen speak at a number of PR/Social Media events and she’s fantastic.
I also think there will be a few Brisbane PR agencies reading this and worrying… In my opinion, it’s about time Brisbane agencies got serious about consumer work and the potential to do it better. As an ex-Brisbane agency person it’s frustrating that it has taken an interstate agency to see the opportunity and grab it. Existing agencies will certainly need to up the ante.
Congrats again Haystac, and good luck!
Congratulations and all the best to the Haystac team.
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Being an employee of Telstra for 13 years, never have I seen a more positive affect Kristen Boschma has brought to the company. Her innovations and dedication can only be described as remarkable. Congratulations to Kristen and Haystac.
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