Telstra’s Kristen Boschma to head Haystac’s new social media unit

Kristen Boschma haystacPR agency Haystac has launched a digital offering to be headed by Telstra’s social media supremo Kristen Boschma.

Boschma, head of online communications and social media at Telstra, will lead Haystac’s newly formed specialist digital and social media unit.

Haystac is part of Aegis Media following the purchase of the Mitchell Communication Group. Haystac has also announced the opening of an office in Brisbane alongside its established operations in Melbourne, Sydney, Auckland and Singapore.

And Tabitha Fairbairn has been named GM of the Sydney office.  

Haystac MD Anton Staindl said: “Having established a unique position in the marketplace with our dedicated team of journalists to form the Haystac National Media Unit, we’ve been keen for some time to replicate that model in the digital space but had struggled to find the right person.”

“To have secured Kristen Boschma to take up this position is a coup for our business.”

Boschma starts on August 1. She said: “To have an opportunity to lead the social and digital media service for Haystac’s clients is very exciting.”


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