Telstra’s ‘Thanks’ campaign gets TV ad
The latest stage of Telstra’s “Thanks” customer loyalty campaign created by DDB Sydney has launched with a TV ad featuring customers enjoying the experiences on offer
The 30 second ad, set to The Postal Service’s Such Great Heights, features groups of people who get pulled through giant, neon stars through to their favourite sporting events, movies, and concerts.
The campaign was originally launched in February. It hit a bump earlier this month when a promotion offering early access to Bon Jovi tickets was unable to handle customer demand.
I saw the ad last night: my biggest takeaway was and still is I’m not entirely sure what they are promoting. The message isn’t clear: is this some sort of discounted ticket scheme, giveaway etc… and the lack of clear message isn’t a big enough enticement for me to go to the URL featured at the end.
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Oligopolies make me laugh. I just called Telstra’s call centre in some far off land and the poor chap had no idea how I could get my movie or concert tickets even though I told him I had just seen an ad on The Block.
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As happy as I am as a Telstra customer, I just can’t stand this ad. It’s not the message, it’s the strobe lights. Cut out the strobe lights and I’ll gladly get back to trying to figure out why I didn’t get a fancy floating star with my iPhone.
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It’s really quite simple. Telstra is saying thanks, you can experience a lot from their services, such as music, sports, video, movies, and to find out more on free sh** go to their website….It’s really VERY easy to understand…
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