Ten announces sponsors for The Bachelor ahead of season five premiere on Wednesday

Ten’s reality dating franchise The Bachelor will be supported by Wrigley’s Extra, Underworks, REST Industry Super, Hyundai and Harvey Norman.

Wrigley’s Extra returns as a sponsor for Matty J’s season of The Bachelor

Masterchef – which counted Coles, Harvey Norman, Devondale, Mondelez International, Cobram Estate, Ikea, Swisse Wellness, Qantas, Diageo, SPC, Mazda and Reckitt Benckiser among its sponsorswraps up tonight, ahead of The Bachelor’s premiere on Wednesday eveningTen’s executive general manager of revenue and client partnerships Rod Prosser said The Bachelor is a “pop culture sensation” which gives commercial partners “innovative and powerful activations to captivate viewers across all platforms”.

“Once again, sponsorship interest has been extremely high,” Prosser said. “With drama, adventure and love at the heart of the show, The Bachelor Australia offers a unique format for innovative and integrated content-led sponsorships. Our dynamic packages also extend across digital and social media channels, with exclusive content set to further excite and engage fans online.

“Matty J won over audiences on The Bachelorette Australia last year and we look forward to the show again dominating social media and water cooler conversations whenever it is on air,” he said noting the organic reach of the show’s screening date announcement was up 540% compared to 2016.

MCN content and brand partnerships director Tania Jones said the announcement was testament to the strength of television.

“Shows like The Bachelor Australia, which resonate so strongly with audiences, demonstrate the enduring power of television formats. This year’s diverse group of brands are working closely with Network Ten and MCN to create highly compelling, integrated, multi-screen campaigns that will extend the appeal of the television content and strongly engage viewers across all platforms.”

Johnson came to prominence in last year’s season of The Bachelorette, where he was pipped at the post for Georgia Love’s heart by Lee Elliott. The finale of the show pulled 972,000 metro viewers, after a premiere audience of 655,000 metro viewers.

Johsnon, pictured with last year’s Bachelorette Georgia Love, will return to screens on Wednesday

The first Australian season of The Bachelor in 2013 featuring Tim Robards had an audience of 669,000 metro viewers for the premiere and 1.186m for the final episode when he chose Anna Heinrich as his partner.

2014’s edition of The Bachelor, which got off to a slow start, concluded with a metro audience of 1.374m after intense media speculation Bachelor Blake Garvey may have already ended his relationship with Frost.

The 2015 iteration of The Bachelor Australia featuring Sam Wood had 846,000 metro viewers at launch and 1.482m tune in as Wood chose Snezana Markoski.

Frost returned to the franchise in 2015 after her relationship with Garvey broke down, becoming Australia’s first star of The Bachelorette. The debut episode of The Bachelorette starring Frost had a metro audience of 875,000. Despite spoilers appearing on The Daily Mail ahead of the broadcast, 1.52m tuned in for her final decision.

Last year’s season of The Bachelor starring Richie Strahan – the second runner-up in Frost’s season of The Bachelorette – had a metro audience of 882,000 for the premiere and 1.324m for the final rose ceremony.

Ten has also announced media personality Sophie Monk will be this year’s Bachelorette. The Bachelorette tends to air after the finale of The Bachelor.


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