Ten announces sponsors for The Bachelor ahead of season five premiere on Wednesday

Ten’s reality dating franchise The Bachelor will be supported by Wrigley’s Extra, Underworks, REST Industry Super, Hyundai and Harvey Norman.

Wrigley’s Extra returns as a sponsor for Matty J’s season of The Bachelor

Masterchef – which counted Coles, Harvey Norman, Devondale, Mondelez International, Cobram Estate, Ikea, Swisse Wellness, Qantas, Diageo, SPC, Mazda and Reckitt Benckiser among its sponsors – wraps up tonight, ahead of The Bachelor’s premiere on Wednesday evening. Ten’s executive general manager of revenue and client partnerships Rod Prosser said The Bachelor is a “pop culture sensation” which gives commercial partners “innovative and powerful activations to captivate viewers across all platforms”.

“Once again, sponsorship interest has been extremely high,” Prosser said. “With drama, adventure and love at the heart of the show, The Bachelor Australia offers a unique format for innovative and integrated content-led sponsorships. Our dynamic packages also extend across digital and social media channels, with exclusive content set to further excite and engage fans online.