UFC and Fetch TV lock in Mixed Martial Arts UFC broadcast partnership
Mixed martial arts organisation UFC has locked in Fetch TV as its official Australian broadcaster.
The partnership comes ahead of the UFC 214: Cormier vs Jones 2 match on July 30 which will be available for UFC fans via FetchTV and on Pay Per View channels.
As the official local broadcaster, Fetch TV will broadcast live UFC events and provide access to over 150 hours of UFC coverage with Fight Night Events offered through Fetch TV’s EDGEsport channel.
Under the deal, subscribers can pay $49.99 per event or buy the Fetch Vibe Pack which includes EDGEsport for $6 a month.
Joe Carr, UFC’s senior vice president for international and content, said he was excited to grow the organisation’s broadcast offering.
“Fetch’s sizeable subscriber base, along with its comprehensive network of ISP and retail partners offers UFC a unique opportunity to extend our distribution footprint to reach new fans and continue the dramatic growth of UFC’s brand and the sport of MMA in Australia,” he said.
Scott Lorson, CEO of Fetch TV said the announcement was a “major enhancement” to Fetch TV’s overall content offering.
“Led by the phenomenal success of the UFC, the sport of MMA continues to grow in popularity and we are delighted to offer our subscribers an outstanding MMA offering in Australia, and to do so at unprecedented value,” he said.
The news comes four months after Fetch TV dropped ‘tv’ from its brand logo, ahead of a major marketing drive.
