Ten Boss achieves higher share than SBS thanks to Tim Cahill’s last Socceroos match

Newly branded multi-channel Ten Boss attracted 5.4% of the TV audience on Tuesday night, achieving a higher share than SBS, which finished Tuesday evening with a 5.1% share.

The channel was boosted by a friendly soccer match between the Australian Socceroos and Lebanon, the last for Socceroos star Tim Cahill. It achieved an average audience of 235,000, while post match coverage captured 230,000.

Ten Boss’ result is strong for a multi-channel. This year’s well performing multi-channel shows include Nine’s Love Island premiere, with 155,000 metro viewers and Seven’s Die Hard 4, which pulled 229,000 metro viewers, and Outback Truckers, which often attracts an audience of more than 200,000.

Ten’s soccer coverage had almost 100,000 viewers more than Foxtel, which pulled 137,000 for the same match and 101,000 for the post game coverage.

But it was Seven which led the night overall, with a 22.1% share of audience. Its audience share lead was due to a metro audience of 904,000 for its 6pm news bulletin, 711,000 for Bride and Prejudice at 7:30pm, and 676,000 for The Good Doctor, which ran in the later time slot.

The two entertainment shows placed first and second across all key advertising demographics, which are defined as the 16-39s, 18-49s and 25-54s.

Nine followed Seven’s lead finishing on a 17.1% share. Nine News was the channel’s most watched program of the night, with 899,000 metro viewers, while its 7:30pm show, Family Food Fight, pulled just 435,000 metro viewers. The Big Bang Theory ran later in the evening, averaging a metro audience of 428,000.

On Ten, Ambulance Australia captured 560,000 metro viewers at 7:30pm, making it the main channel’s most watched show. Ten’s main channel share was 11.7%, ahead of ABC’s 10.6% and SBS’ 5.1%.

Total network share went to Seven – at 31% – beat Nine Network’s 26.4% share, Network Ten’s 18.8% share and ABC’s 15.9%. SBS Network had a share of 7.9%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.