Ten builds sponsor line-up for The Renovators
New Ten Network series The Renovators has secured a strong line-up of sponsors.
Bunnings Warehouse, LG Electronics, Taubmans, Freedom, Ford Australia, Commonwealth Bank, KFC and Yellow Pages have all taken out integrated sponsorship packages for broadcast and online formats.
Brands will be highlighted within and around the show as featured products and services, themed television commercials, tailor-made play-in and play-out segments, billboards and branded content via the show’s website.
Bunnings Warehouse will provide home improvement and outdoor living supplies, LG Electronics will provide consumer electronics and white goods, Taubmans will provide interior and exterior paint products, while Freedom will supply furniture and homewares. Contestant and production vehicles will be supplied by Ford Australia and Commonwealth Bank will help contestants with products and services throughout their renovation.
KFC will provide prizes for contestants while Yellow Pages will provide trade help via their tablet and android apps.
Building an online presence to accompany the broadcast brand, the show’s official website will produce extended home renovation content including:
• exclusive behind the scenes video footage and tours of the houses
• ‘HOW TO’ and ‘DIY’ videos for home renovators covering home improvements,
renovation budgets, painting, decorating and sustainable renovation tips
• full-length catch-up TV episodes, episode highlights and previews
• consumer promotions and competitions
• contestant profiles, video diaries and exit interviews; and
• fan communities and discussion forums.
