Ten eclipsed by Webber win and missing Masterchef
Seven raced to a win for Sunday’s TV ratings with the absence of Masterchef from Ten’s schedule painfully obvious last night.
From a 41.8% Sunday share driven by the final of Masterchef a week before, this Sunday saw Ten slump to 18.8% – beaten for some of the evening by its own digital sports channel.
Although Ten’s return of Talkin Bout Your Generation delivered 1.3m metro viewers, later in the evening Ten was outgunned by its digital sports channel One, thanks to the succcess of Aussie driver Mark Webber in the Hungarian Grand Prix. As a result of the win, Webber now leads the drivers’ chamionship, setting up potentially growing Aussie audience interest as the Formula One season reaches its climax.
The 345,000 audience was One’s best F1 audience for a non-Australian race to date. It even outrated Ten, which was showing Little Miss Sunshine which pulled in 293,000 viewers.
Seven’s Dancing With The Stars was the top entertainment show with nearly 1.4m metro viewers, rising to 1.9m with regional audiences factored in, according to overnight numbers from OzTam.
Sunday’s station share:
- Seven: 24.6%
- Nine: 24.0%
- Ten: 18.8%
- ABC1: 12.4%
- GO!: 6.0%
- One: 4.3%
- 7TWO: 4.1%
- SBS1: 3.5%
- SBS2: 0.8%
- ABC News 24: 0.7%
- ABC2: 0.5%
- ABC3: 0.3%
Sunday’s top 15 shows
- Seven News Seven 1.685m
- Nine News Nine 1.645m
- Dancing with the Stars Seven 1.390m
- RBT Nine 1.340m
- Talkin’ ‘Bout Your Generation Ten 1.328m
- 60 Minutes Nine 1.265m
- Send in the Dogs Nine 1.255m
- Modern Family Ten 1.036m
- The Good Wife Ten 0.972m
- Bones Seven 0.951m
- CSI: Crime Scene Investigation Nine 0.946m
- ABC News ABC 0.884m
- Rules of Engagement Ten 0.850m
- Life ABC 0.790m
- Cold Case Nine 0.699m
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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F1 fans have been screwed around for ages. I always thought that If Ten/One just showed some decent coverage live every race there would be improvements in ratings. I think this is now coming true.
Or it’s all down to Mark Webber. Aussies do like a winner.
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Nick – I totally agree with you! Watch what happens in 2011 when Mark is the F1 World Champion.
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Correct me if I’m wrong but it’s ONE’s second best audience for a F1 race- the Aussie F1 from earlier this year had 369,000 viewers.
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Hi Jo,
From memory, didn’t Ten carry the Aussie GP live on its main channel? (I could be mistaken on that.)
Cheers,
Tim – Mumbrella
(Update – just amended the copy – it was their best non-Australian race audience)
Tim,
Ten would broadcast the occassional race (Melbourne & some of the Asian-based races in a similar timezone) but that was about it.
OneHD is infinitely better, the only downfall is having to endure Greg Rust’s awful intro.
WEBBER FOR F1 WDC 2010!
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I watched Little Miss Sunshine with Ten’s inspiration… I popped the DVD on.
Now I feel bad.
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Why have Network 10 cross-promoted One Channel so much and failed to differentiate One from 10? When sport is on Channel 10 they are using One branding and logos, and they advertise One on Channe 10.
Seven tell you whats on 7TWO “right now” and encourage viewers to change the channel (sure advertisers on Seven love that).
Go! is treated as a completely separate station, aimed at a completely separate audience, and is doing well and hardly taking any share away from the main channel.
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It’s not just Greg Rust’s intros that are awful. Each time I watch and hear him I wonder how he got the job. But his commentating is a well balanced counterpart for the luridly flashy graphics on the programs, and those perfectly complement the equally wretched music. So all in all, a perfect match.
It must be said, however, that Greg Rust is sometimes getting better at pronouncing the words “Grand Prix” a little more accurately.
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