Mumbrella, Campaign Brief & Best Ads see July increases, as B&T and AdNews stay unaudited

All of the marketing trade press titles that have audited online numbers recorded increases in audience during July, according to data from Nielsen MarketIntelligence.

Mumbrella_Campaign_Brief_Bestads_July_2010Campaign Brief’s average daily domestic unique browsers rose from 1,713 to 1,839 – up 7.4% – while Mumbrella’s daily domestic UBs rose from 5,594 to 6,107 – up 9.2%.

The number of monthly UBs, which is a less reliable metric because of potential double counting of users at home and work, also rose for both titles.

Best Ads On TV also went up – from 582 average daily UBs to 631.

AdNews and B&T have so far not responded to an invitation to be audited by the Audit Bureaux of Australia which already assesses their print numbers.

But the last time the two trade titles made a public claim of online numbers, AdNews said that it has 25,694 monthly UBs. However this number would also include overseas numbers which are excluded in the audited Nielsen data above. B&T has previously claimed UB monthly numbers of 71,481 which again would also include overseas traffic.


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