Foxtel quiet on future of The Face while Ten bullish on Offspring and 24 streams
Foxtel is remaining quiet on the future for Naomi Campbell’s modelling competition The Face Australia after the final episode pulled in just 11,000 metro viewers on Tuesday night.
The modelling competition, which pits teams mentored by Campbell against fellow models Cheyenne Tozzi and Nicole Trufino against each other, concluded on Tuesday night with Olivia Donaldson crowned the winner watched by just 16,000 people nationally, according to OzTam figures. The show was then watched by 25,000 people on Fox8+2 that evening.
Foxtel did not respond to a request for comment on the ratings, and a spokesman said Foxtel has not yet made a decision about a second series. Donaldson’s prize is a contract to be the face of Olay’s Fresh Effects product.
Meanwhile Network Ten says it has broken records for its online viewing app TenPlay with the early release of its drama Offspring reaching 20,000 downloads in 24 hours, and the 24-hour limited release of the return of 24: Live Another Day clocking up 10,000 streams.
A spokeswoman for Ten said the network was pleased with the result for they had limited time to promote the preview and only received permission from Fox in the US a few hours before it went up on Tenplay Tuesday evening.
24 premieres Monday on Ten at 8.45pm as The Voice winds up on Nine, before the Big Bang Theory at 9pm, and House Rules ends on Seven before Revenge at 9pm.
The premiere of season five of Offspring was made available online for 48 hours but had a limit of 20,000 views so was cut off early, and follows Nine’s online launch of Love Child which was was released for 10,000 views but that number was doubled to 20,000 in light of its early popularity.
Rebekah Horne, chief digital officer at Ten said: “We’re delighted with how the preview of Offspring’s season five premiere has been received on TenPlay. We’ve offered audiences a sneak preview of both Offspring and Puberty Blues season premieres in this way before, but this is the fastest that we’ve ever reached the viewing limit.
“TenPlay enables us to deliver on demand content to audiences via any device. Changing expectations and behaviours around media consumptions, plus the voracious appetite for premium content such as Puberty Blues and Offspring, provides new opportunities to drive engagement, word of mouth and social buzz from fans who have previewed the shows prior to broadcast.
“This is an invaluable way to drive awareness and interest in the broadcast of these shows.”
Foxtel has confirmed it will recommission reality series The Real Housewives of Melbourne, produced by Matchbox Pictures, for the Arena channel. Real Housewives had a cumulative average audience of 428,000 per episode, including consolidated and catchup viewing.
A press release quoting Brian Walsh, Foxtel executive director of television, said: “There is no doubt that The Real Housewives of Melbourne has been a game changer for Foxtel. The incredible reaction to our Housewives, including the blockbuster ratings, the huge social media impact and the overall buzz surrounding the series has meant the decision for another season was a very easy one.”
“Meanwhile Network Ten says it has broken records for its online viewing app TenPlay with the early release of its drama Offspring reaching 20,000 downloads in 24 hours, and the 24-hour limited release of the return of 24: Live Another Day clocking up 10,000 streams.”
Downloaded or watched? They’re very different.
10,000 Streams? All well and good, but not all streams are equal. A stream can be 1 minute or 1 hour (or more)
The most important number is how many hours of each program have been watched via catchup. 10,000 streams of 1m each is very different to 10,000 streams of 1 hour each. Also, some broadcasters count a stream as content played between two ad breaks — so a program with five ad breaks would count as five streams IF the video were played from beginning to end. How does channel 10 define “a stream”?
Mumbrella, when are you going to start drilling down on these numbers a bit more and ask the right questions, rather than just blindly republishing the broadcaster’s press release?
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Have a look on the Offspring facbook page. Lots of people complaining about the streams not working.
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Spot on Really.
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Still provides a shittier service than pirate bay.
Has Ten been wrecked enough yet? When does it get snapped up for a song and converted into Fox?
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