Ten pulls 228,000 fewer viewers for I’m a Celebrity Get Me Out of Here winner announcement
The winner announcement for Ten’s reality franchise I’m a Celebrity Get Me Out of Here had 872,000 metro viewers, according to the network – significantly down on the 1.1m who tuned in to see Casey Donovan crowned Queen of the Jungle last year.
OzTAM said the winner announcement this year had 804,000, following the main episode’s audience of 684,000. The show ran overtime, however, with Ten’s figures showing 872,000 for the winner announcement and 696,000 for the main episode.
Nothin’ but love for our jungle Queen @FionaOLoughlin_ ?? #ImACelebrityAU @NOLLSIE @dannygreenboxer pic.twitter.com/FHbzYX6gae
— #ImACelebrityAU (@ImACelebrityAU) March 12, 2018
The numbers are down on previous years, with 1.1m also tuning in to see Brendan Fevola win the series in 2016. This year, comedian Fiona O’Loughlin was crowned the winner.
Married at First Sight once again topped the ratings, pulling in a metro audience of 1.256m, well ahead of Seven’s reality franchise My Kitchen Rules, which was once again below the 1m mark with 926,000 metro viewers, according to OzTAM’s overnight preliminary metro ratings.
MAFS also won the key advertising demographics of 16 to 39, 18 to 49 and 25 to 54. MKR placed second across the key age brackets.
In the news battle, Nine again beat Seven as it led into MAFS, with 1.002m, compared to Seven’s 981,000.
Over on the ABC, ABC News had 766,000, while Four Corners had 698,000. Media Watch had 617,000 metro viewers.
ABC’s strong news and current affairs line-up coupled with the lower-than-usual viewer numbers for I’m A Celebrity Get Me Out Of Here, helped the ABC beat Ten in overall audience share for the night. The national broadcaster’s main channel had 14.2%, compared to Ten’s 13.2%. On a network level, including multi-channels such as ABC Comedy and Ten’s Eleven, ABC still managed to come out on top, with an 18.2% network share, compared to Ten’s 17.7%.
Nine won the night on a main channel and network level, with 24.3% and 29.8% respectively. Seven placed second with 19.7% share on its main channel and 28.0% on a network basis.
SBS’ main channel had 4.6% and the network had 6.2%.
