Network Ten has taken a word of mouth building approach to its major new drama series, releasing the first episode of Puberty Blues on Facebook in advance of it airing next Wednesday.
The Cronulla period drama is a remake of the iconic 1979 Australian novel by Gabrielle Carey and Kathy Lette.
Mumbrella understands that Ten is so far the only major Australian network to take this approach which it also adopted for the first episode of the most recent series of Offspring. Facebook fans of Puberty Blues can watch the entire 43 minute 51second first episode online through Network Ten’s Facebook app.
The show has been made by Southern Star. The cast includes Claudia Karvan, Jeremy Lindsay Taylor, Susie Porter, Dan Wyllie, Susan Prior and Rodger Corser.