Ten announces sponsors for Sochi Winter Olympics

Ten has announced the first sponsors for its exclusive coverage of the 2014 Winter Olympics in Sochi, Russia.

The announcement:

Network Ten today announced the first sponsors for its exclusive coverage of the XXII Olympic Winter Games in Sochi, Russia.

Samsung Electronics Australia, PharmaCare Laboratories, Fiat Chrysler Group (Jeep Brand), McDonald’s Australia, Optus and Maurice Blackburn have signed on to be part of what promises to be the most spectacular Olympic Winter Games the world has seen.

Network Ten has also signed a sponsorship deal with a large consumer goods company, which cannot be named at this stage, and is finalising agreements with other sponsors.

Network Ten Chief Sales Officer, Louise Barrett, said: “We are delighted to welcome Samsung, PharmaCare, Fiat Chrysler Group, McDonald’s, Optus and Maurice Blackburn to the biggest free-to-air broadcast of an Olympic Winter Games in Australian television history.

“The response to the Sochi Games has been extremely positive. It will be the premium sporting event of 2014 and we are looking forward to bringing it to all Australians, for free, across TEN, ONE and tenplay.”

Network Ten’s coverage of the XXII Olympic Winter Games starts on the evening of Friday, February 7, and runs until the early hours of Monday, February 24.

Arno Lenior, Chief Marketing Officer, Samsung Electronics Australia, said: “As a Worldwide Olympic and Paralympic Partner, Samsung has launched a multi-million dollar campaign in Australia to bring the excitement of the Games to local fans. We’re thrilled about our partnership with Network Ten, which has allowed us to create unique and engaging content that we know Aussies will love.

“The network partnership also provides us with great content, produced by Network Ten, that will feature in our Samsung Stadium app that is available for compatible Android™ and iOS phones and tablets,” he said.

Vincent Tan, CEO of PharmaCare, said: “We are very excited about being a part of the wonderful Winter Olympics in Sochi. At PharmaCare, we are all about Australians living a healthier and happier life. So, there is a natural synergy between who we are and what we do as a company and what the athletes at the Games represent for Australia.

“It will probably be our best Winter Olympics, not only from a medal standpoint but also from a viewership point of view, as we will be watching the Games live in prime time on Ten. We cannot wait for the games to begin,” he said.

Network Ten will broadcast more than 360 hours of live content from the Sochi Games on TEN and ONE, with total coverage of more than 560 hours across the two channels. Eight dedicated channels will also be available on the tenplay website and via the Sochi 2014 On Ten app, enabling viewers to watch their favourite events and athletes anywhere and at any time.

Sochi Tonight will spearhead TEN’s nightly prime time coverage from 6.00pm. Hosted by TEN’s Stephen Quartermain and Winter Olympic gold medalist Alisa Camplin, Sochi Tonight will be broadcast live from Network Ten’s Melbourne studio.

Network Ten’s flagship Winter Games program will be Sochi Live. Hosted by Mel McLaughlin at Olympic Park in Sochi and Stephen Quartermain and Alisa Camplin in Melbourne, Sochi Live will bring viewers all the action, drama and suspense from the Games as it unfolds.

Network Ten’s commentary team for the Winter Games also includes including Olympic Winter Games Gold medallist Steven Bradbury, Roy and H.G. Nelson, Steven Lee, Mitch Tomlinson, Steph Hickey, Myf Warhurst, Matt Doran, Mark Howard, Brad McEwan, Greg Rust, Nicole Livingstone, Nuala Hafner, Magdalena Roze, Danielle Isdale and Scott Mackinnon.

Network Ten’s Head of Sport, David Barham, said: “This will be a major television event. In sport there is nothing better or bigger than the Olympics and you will only be able to see it on Ten.”

Source: Ten network press release.


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