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Ten’s share slumps to record low as dancing fails to deliver

SYTYCD_About_introChannel Ten struggled to gain an audience last night, only managing to draw a 6.4 per cent audience share, its lowest since the introduction of OzTam in 2001.

The struggling network was beaten by ABC1 which had a share of 11.1 per cent, while rivals Seven posted a 29.6 per cent share of audience, while Nine had 26.4 per cent of viewers.

The network’s digital channel One posted the strongest of any digital channel with its coverage of the final events at the Sochi Winter Olympic Games getting 5.1 per cent, while the main channel focussed on entertainment shows.

So You Think You Can Dance, which has been moved to 7.30pm to avoid direct competition with its reality rivals only managed 378,000 viewers according to preliminary overnight metro ratings from OzTam. However it is an improvement on the show’s 313,000 last week in the earlier 6.30pm timeslot.

However, Ten claims it is “more valid to look at the Network ten share” across all three of its channels because of the Sochi coverage, which only started on Ten’s main channel at 10:30pm in all markets.

The reality dance competition hosted by Carrie Bickmore was beaten by Channel Seven’s Sunday Night’s  exclusive interview with the five surviving members of INXS which set a new record for the program of 1.91m metro viewers and won the night.

The interview follows last week’s finale of Seven’s biopic INXS: Never Tear Us Apart which 316,000 viewers  have since watched on catch-up services.

Seven’s My Kitchen Rules continues its ratings success with an audience of 1.730 million metro viewers, beating rival Channel Nine’s The Block: Fans v Faves which drew 1.327 million at 6.30pm, contributing to Nine’s audience share of 26.4 per cent.

Channel Nine’s new series Fat Tony & Co, which launched last night with two episodes at 8.40pm managed to pull in 1.379 million viewers for the first episode, with not all the viewers sticking around for the second episode which managed 1.236 million.

Fat Tony & Co, which charts the rise and fall of drug baron Tony Mokbel, did manage to beat the return of Downton Abbey on Channel Seven which pulled in 1.125 million viewers despite being already available for legal download on iTunes after airing in the UK at the end of last year.

Sunday’s Top 15 Shows:

  1. Sunday Night Seven 1.910 million
  2. My Kitchen Rules Seven 1.730 million
  3. Fat Tony & Co Nine 1.379 million
  4. The Block: Fans v Faves Nine 1.327 million
  5. Fat Tony & Co Nine 1.236 million
  6. Seven News Seven 1.185 million
  7. Downton Abbey Seven 1.125 million
  8. Nine News Nine 1.092 million
  9. 60 Minutes 926,000
  10. ABC News ABC1 801,000
  11. Flying Monsters with David Attenborough ABC1 706,000
  12. Rave ABC1 617,000
  13. ABC News Update ABC1 576,000
  14. Castle Seven 462,000
  15. Australias Remote Islands ABC1 447,000

Sunday’s share:

  • Seven 29.6%
  • Nine 26.4%
  • ABC1 11.1%
  • Ten 6.4%
  • ONE 5.1%
  • GO! 3.5%
  • 7TWO 3.4%
  • SBS ONE 3.2%
  • 7mate 2.9%
  • Gem 2.8%
  •  ABC2 1.8%
  • ELEVEN 1.5%
  • ABC3 0.8%
  • ABC News 24 0.8%
  • SBS 2 0.6%
  • NITV 0.2%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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