Ten shifts So You think You Can Dance to Thursday night

so you think you can dance

Channel Ten has shifted struggling reality show So You Think You Can Dance from Sunday evenings to Thursdays in a bid to give it “cleaner air” and get more traction with viewers.

The network heavily promoted the show, which it brought back after a four-year hiatus, during its Summer schedule including the Big Bash League, however it failed to pick up viewers from the off, debuting on February 10 to a capital city audience of 466,000 viewers, and sinking as low as 313,000.

It has also invested heavily in talent, bringing in US judge Paula Abdul and Carrie Bickmore to host it. The show’s failure two weeks ago condemned Ten to its lowest ever audience share of 6.4 per cent.

Competition from established competitors My Kitchen Rules on Seven and The Block on Nine has been blamed for sapping the audience initially, prompting the network to move it to a later time at 7.30pm to avoid the blockbuster franchises.

In an analysis piece on the problems Ten is facing one programmer tole Mumbrella Ten would have been well advised to have launched the dance show on a Thursday, when there is less staunch competition, but also traditionally has smaller audiences.

The move also comes less than a week after the network hired veteran programmer John Stephens to help with its scheduling issues.

This Sunday the network will be playing the Australian Grand Prix until 7pm, then Have You Been Paying Attention? at 7pm with the movie Thor at 7.30pm and The Graham Norton Show at 9.30pm.

A spokesman told Mumbrella: “From Sunday, March 23, on we will have Have You Been Paying Attention? in its usual timeslot of 6pm, family movies at 6.30pm, Elementary at 8.30pm and The Graham Norton Show at 9.30pm.

“The changes have been made to increase our Sunday night audience numbers and to give So You Think You Can Dance Australia cleaner air, ie, on Thursday nights.”

It is understood The Biggest Loser will move to Friday nights.


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