Morning Update: Miss Piggy launches lifestyle brand; First branded parody of viral ‘First Kiss’ ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=ezctJXwndgo
Creativity-Online: Miss Piggy Launches ‘Moi’, A Lifestyle Brand for QVC
“The Muppets are all over the place ahead of the launch of their new movie, “Muppets Most Wanted.” QVC teams up with CAA Marketing for “Moi,” a spot that launches fashionable Muppet Miss Piggy’s new lifestyle collection.
In the spot, she parodies typical high-fashion and fragrance commercials inside a large, beautiful house, by emulating the poses of models.”
The Guardian: Rebekah Brooks: I don’t recall Piers Morgan saying he hacked my phone
“Rebekah Brooks has no recollection of Piers Morgan, the former Daily Mirror editor, saying in 2004 he had hacked her phone, the Old Bailey has heard.
Brooks, who was editor of the Sun at the time, told the court she could recall the dinner party but did not remember the account given by a guest who testified in the phone-hacking trial in December that she overheard Morgan saying to her “I already know what your splash, or your cover, is going to be because I have been listening to your messages.””
Mumbrella Asia: Saatchi’s recruitment ad shows what ads would look like without copywriters and art directors
“The Colombo office of Saatchi & Saatchi has launched a recruitment campaign that to show the value of copywriters and art directors.
The ad features a stamp used by agencies to approve artwork before it is published. In the ad (shown below in full), the positions of copywriter and art director are left blank. An email address runs at the bottom of the ad.”
AdAge: Yes, Facebook Ads Can Be More Effective Than TV. In France.
“Facebook Chief Operating Officer Sheryl Sandberg recently made a bold claim in a Wall Street Journal story: Coke’s return on investment from Facebook advertising beat its ROI from TV.
Where did that claim come from?
France. Specifically, one campaign in the first quarter of 2013 to reintroduce Coke’s polar bears. The effort included a six-minute online Ridley Scott video broken into 30-second ads shown on prime-time TV. Coke also used Facebook display ads linked to videos over three days and a video that played when people logged out.”
AdWeek: Cringey-Cute Clothing Ad With Strangers Kissing Has 7 Million Views in One Day
“How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other.
The video below, titled “First Kiss,” features strangers—all wearing L.A. fashion label Wren’s fall 2014 clothing collection—meeting for the first time and kissing on camera. Yeah, that’s it, but there’s so much more. First the people meet, realize they have to kiss each other and cope with those feelings. There’s lots of awkward banter, nervous laughter and hesitant movements. I cringed several times and then blushed, and I’m not even in the film.”
AdWeek: And Here’s the First Branded Parody of That Super-Viral ‘First Kiss’ Ad
“The surest sign that you’ve created a viral juggernaut is that the parodies quickly come flowing in. This will be especially true of Wren’s “First Kiss” ad, which is so stripped down visually that it will be easy to spoof. First out of the gate is a British brand with a reason to jump all over this—Snog frozen yogurt. (A “snog,” of course, is British slang for a makeout session.) Check out the parody below, and wait for the onslaught of about 5,000 more by tomorrow. Agency: Krowd.”
The Guardian: British-Swedish journalist shot dead in Afghanistan
“Gunmen have killed a British-Swedish journalist with a single bullet in an unusual execution-style attack on a civilian in Kabul’s heavily policed diplomatic district.
Nils Horner, 51, was a well-known and respected correspondent for Swedish radio who had reported from Afghanistan in the past but arrived in Kabul again only on Sunday.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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