Tennis Australia hires JWT’s Josie Brown as marketing and insights lead

JWT’s Asia-Pacific head of digital, Josie Brown is set to join Tennis Australia in the new role of Chief Insights and Marketing Officer.

Brown joined JWT from Procter & Gamble in 2011 having previously worked with NineMSN and Lufthansa.

Brown joins Tennis Australia after seven years with JWT

“I’m thrilled to be joining Tennis Australia at an exciting time when technology is connecting fans to their tennis experiences in new ways,” Brown said.

“Harnessing the power of data and innovation has enormous potential to increase tennis participation in Australia. I’m looking forward to working with the team to develop and enhance consumer experiences.”

The move comes as Tennis Australia prepares to move its broadcast rights to Nine after a $48.5m deal saw the sports organisation end its 40 year partnership with the Seven network.

“We are delighted to welcome Josie Brown to the team and believe she will help us grow our organisation’s customer focus and insights driven decision-making while expanding our brand presence across the globe,” Tennis Australia CEO Craig Tiley said.

“Josie brings more than 20 years’ experience in the digital marketing arena to this new executive role which will see her responsible for the overall execution of all marketing and brand strategies as well as ensuring Tennis Australia is at the forefront of data-aware decision making.

“Her expertise in digital transformation and innovation forms a major reason for this appointment. It’s a very exciting time for our company and we are thrilled to have Josie lead the future development of our consumer strategy.”

JWT has not decided on whether to replace Brown, telling Mumbrella in a statement: “Through Josie’s support and efforts we now have strong digital leadership in all our markets and therefore we are evaluating the nature of that role.”

John Gutteridge, J. Walter Thomson’s CEO for APAC, said: “For the last seven years, Josie has worked closely with me to champion change across JWT and Mirum. She’s been part of some great wins for the group and has brought passion and energy to implement digital initiatives, through to hiring a fantastic team and driving digital collaboration across the APAC region. We will certainly miss her counsel and friendship, however we wish Josie every success with Tennis Australia.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.